Raised on horse farm in Preston, Idaho, he had an early fascination for horses. He studied art at Utah State University, earned a post-graduate degree, and spent a year teaching high school art in Preston. He credits Glen Edwards at Utah State for helping him significantly. A turning point in his subject matter was an award winning painting of a Clydesdale team he did for a competition. His studio is in Logan, Utah, where he lives with his wife and daughters. He expressed concern that he does not want to be known only as a cowboy artist but has an affinity for wildlife and figurative work. He is noted for his ability to light objects without losing contrasts.
In 1997 Jason Rich won the grand Prize in the Art for the Parks competition. His works are shown annually at the Prix de West Show, in Oklahoma City, OK., and also at the Masters of the West Show at the Autry National Center, in Los Angeles, CA.
Source: Art of the West, May 2004